Once pay day comes, I'm snatching this foundation from the shelf ASAP. This was the first time I'd ever been to a makeup retailer and the color actually made me look natural and even-toned. The minute she started blending it into my skin, I wanted to cry. She used a Becca foundation on me in the shade Sienna: When I finally found a display that wasn't trashed with a completely sold-out ethic section, the associate at the kiosk recommended Fenty's warm shade in 450. But while Rih knew what we needed, the Sephora employees decidedly didn't. Robyn Rihanna Fenty has reached legend status for her super-inclusive foundation range. Finally, I tried the much-laude Fenty foundation There were only about three shades even remotely representative of me, and most were completely out of stock while there was significant backstock of the dozen-plus white shades. The sad part about going through NARS collection was that most shades were for white women. Unfortunately, I came out looking having a reverse sun burn. This is what it looks like in the bottle: I applied New Guinea, the darkest shade they had in-stock and the second-darkest shade in the entire line. I attempted an application of NARS Sheer Glow Foundation because my (light-skinned) friends had been raving about it nonstop. The Sephora specialist said "fuck it" and just handed me ABH's darkest colors, not even applying any of them to my actual face. These colors might even be too light for fucking Rachel Dolezal. People were going apeshit when ABH launched a spread of darker foundation colors but when I asked an employee to match me, none of their suggestions had any affiliation to my Black ass. Yeh said, “We featured more of our non-profit partners in our content, creating space for new voices aligned with our values of diversity, equity, inclusion and justice from organizations like National CARES Mentoring Movement, Act to Change and National Black Justice Coalition.First, I took a chance on the world-renowned Anastasia Beverly Hills
Sephora has built mini-campaigns to celebrate important holiday milestones for a wider range of cultures, such as Lunar New Year and Eid al-Fitr. For instance, we recently have been doing mini-content in Instagram Stories where you ‘tap once for English, tap twice for Spanish.’ For bilingual consumers, the option to pick one’s preferred language is a simple way we can tailor the experience to be more welcoming.” Yeh stated, “We’re developing Spanish language content for a number of platforms, not just YouTube. Additionally, 22% of the 2021 Sephora Squad are Spanish speaking, representing an increase from 8 to 16 members since 2019.
In the third year of the Sephora Squad, 73 new members were added which is the largest amount since its inception in 2019. The influencer group is known as the Sephora Squad and a few years ago it intentionally set a benchmark for diversity through community advocacy in the application process. The number of BIPOC members has increased by 61% since its inception in 2019.
One of the big successes of Sephora’s commitment to creating inclusive messaging with a more diverse audience is its influencer group, which currently has 79% of members identifying as people of color (compared to 51% in 2020). Courtesy of Sephora Successful influencer marketing programs provide a broader and more diverse audience Sephora's workforce composition as of July 2021 as compared to 2020.